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It used to take three hours to book air cargo. Now, it takes us five minutes.

Air Export/Import Coordinator MC Trinter
Digital Air Cargo Freight Insights Logistics Technology

Unlocking Supply Chain Insights from Air Cargo Data

Freightos Air Index

Unlocking Supply Chain Insights from Air Cargo Data


Information is power. And in the fast-paced world of air cargo, the right data can make the difference between soaring success and a grounding failure. Air cargo data isn’t just a collection of numbers; it’s a powerful tool that offers a clear window into the market’s pulse, enabling businesses to make informed, strategic decisions.

Air cargo data encompasses a range of metrics, from shipment volumes and capacity availability to pricing trends and transit times. By analyzing these data points, companies can gain insights into market demand, optimize their supply chains, and predict future trends. It’s not just about knowing what’s happening now, but understanding the patterns and shifts that will shape the future of air freight.

In fact, according to a recent Freightos survey, a staggering 98% of respondents outlined this reality, labeling freight market intelligence as the new oxygen for their businesses. The numbers keep speaking for themselves. In that same survey, on a scale of 1 to 5, businesses rated the importance of staying updated on international freight market developments at a rock-solid 4.5.

So what’s the bottom line? Staying on top of international freight market changes is now more than just important – it’s indispensable.

When sourcing air cargo data, it’s crucial to look for comprehensiveness, accuracy, and timeliness. You need data that covers various routes and carriers, offers real-time updates, and comes from reliable sources. WebCargo Terminal, in particular, offers access to global air cargo capacity, rates, and booking details. Drawing from tens of thousands of bookings and over four million data points, WebCargo Terminal empowers forwarders to navigate market uncertainty with data-driven precision.

But WebCargo Terminal isn’t just providing data; it enables users to transform that data into actionable insights. With its intuitive interface and analytics tools, logistics professionals can easily navigate through vast amounts of information, extracting the exact details on rate comparison across airlines, tracking of capacity trends, and much more to streamline operations and enhance profitability. 

What Air Freight Data Drives Better Decisions?

Air freight data is a powerhouse in logistics and supply chain management, providing crucial insights into cargo volumes, flight capacities, shipping routes, and pricing trends. But this data goes beyond mere numbers. It’s a strategic asset that helps businesses navigate the complexities of global logistics.

Real-time global air and ocean freight data is transformative for daily operations letting logistics professionals efficiently manage bookings, prevent overbooking or underutilization, and crucially, respond rapidly to market changes. It offers instant insights into pricing, capacity, and utilization, while broader industry trends paint a bigger picture, aiding in long-term planning and forecasting. In a nutshell: The combination of real-time global air and ocean freight data and knowledge of where the market’s trending at, is what allows businesses to anticipate market shifts and make informed strategic decisions.

And if you’re looking for reliable air freight data (outside of WebCargo Terminal) the International Air Transport Association (IATA) is a goldmine. Their monthly reports provide in-depth insights into global air cargo performance, trends, and economic impacts. Trusted for their accuracy and comprehensiveness, IATA’s data is essential for strategic planning and market analysis.

Air Cargo Data Trends

The air cargo industry is riding the wave of a data revolution. Today, data trends are shifting towards real-time insights, as the need for up-to-the-minute information becomes increasingly critical. The constant ebb and flow of air cargo volumes, shifting capacities, and fluctuating shipping routes demand a dynamic approach to global air and ocean freight data – one that can keep pace with the rapid changes of the market.

In this fast-paced landscape, use of real-time data and insights has emerged as a real differentiator. Imagine being able to see and respond to market changes as they happen, like a pilot adjusting course to navigate through turbulent skies. This immediacy allows logistics professionals to optimize their operations, from managing bookings to adjusting pricing strategies on the fly, ensuring they stay ahead of the competition.

The origins of this data are just as important as the data itself. Relying on data sourced from actual decision-making systems, rather than polled or survey data, ensures a higher level of accuracy and relevance. It’s the difference between navigating with a state-of-the-art GPS and using an outdated paper map. Data from decision-making systems reflects real-time transactions and movements, providing a true picture of market conditions.

WebCargo Terminal has seamlessly integrated this consideration into the blueprint, pairing this robust, real-time data with current events, to create a powerful tool for strategic decision-making. Whether it’s a sudden spike in demand due to a global event or a new regulation impacting shipping routes, having the ability to integrate live data with real-world developments ensures that businesses can react swiftly and effectively in an ever-changing landscape.

And with platforms like WebCargo, freight professionals are more empowered than ever before, with the world’s largest freight rate database at their fingertips. WebCargo Terminal provides bespoke data and insights to financial institutions, logistics companies, and multinational supply chains, letting them stay competitive with real-time market data that proactively guides ongoing logistics pricing and decision-making.

Air cargo, like the rest of the supply chain, is no stranger to sudden twists and turns caused by geopolitics, bad weather, strikes, economic shifts, and more. These factors can send capacity and rates skyrocketing or plummeting unexpectedly. Historically, forwarders and clients had to navigate through murky waters with limited access to real-time market data, hindered by delayed reporting and lack of transparency. 

To mitigate such fluctuations, forwarders can now leverage two main sources of WebCargo data: The FAX (Freightos Air Index) and WebCargo’s Volatility Index. 

With the FAX, WebCargo offers a detailed snapshot of global air freight pricing based on real transactions. And this isn’t just guesswork; these are precise insights sourced directly from WebCargo – the industry’s largest digital booking platform, trusted by over 10,000 logistics professionals around the globe.

WebCargo’s Volatility Index similarly also presents the user with live data from over 60 airlines, analyzing hundreds of thousands of quarterly bookings and millions of searches. This empowers forwarders with instant insights into present and future market dynamics, carrier by carrier and lane by lane, and equips them to navigate cost fluctuations as rates soar, enhance margins as they dip, and offer clients superior guidance, all in real-time. 

WebCargo Terminal’s Air Cargo Data Products

Whether you’re tracking market volatility, shifting capacity or looking to secure optimal shipping routes, WebCargo Terminal equips you with a powerful tool box built for real-world pricing decisions, that lets you turn complex data into clear, actionable insights, with the following comprehensive data offerings: 

The Freightos Air Index (FAX) – What Is The FAX? 

With the FAX, logistics professionals gain access to the world’s most detailed and dependable market index. Covering more than sixty major airports and dozens of tradelanes, all FAX data is sourced from actual booked digital rates, backed up by real offered digital rates on WebCargo. 

The Volatility Index

Customers gain a strategic edge by leveraging real-time data and insights into market conditions, enabling users to make more informed decisions based on actual market conditions. 

The following three scenarios set out the most typical use cases perfectly, where forwarders can use the Index to preempt market changes, lock in rates, and avoid surprise rate spikes. 

  1. Surging and Unpredictable Rates: The index pinpoints moments of escalating and volatile rates on a carrier and lane basis, signaling optimal booking time. Not only does this secure the best rates for a forwarder’s clients, but it also boosts transparency, prompting faster booking decisions.
  2. Declining Rates with Fluctuations: When rates plummet amidst volatility, forwarders are presented with an opportunity to refine pricing strategies, safeguarding margins while ensuring quotes remain competitive.
  3. Stable Pricing Environment: Encountering stable rates grants added flexibility in quoting maneuvers, empowering forwarders to issue competitive quotes with dynamic prices confidently.

Does WebCargo Terminal Have Worldwide Cargo Data?

WebCargo Terminal draws its millions of data points for the FAX from the largest digital booking platform for air cargo – WebCargo. WebCargo serves dozens of airlines, 5,000+ freight forwarders across 10,000 offices, covering all major air freight routes, airports, and carriers worldwide, accounting for thousands of bookings per day. This therefore makes the FAX by far the most comprehensive and reliable air cargo market pricing index.

This unprecedented access to global air freight data, is like having a global radar for your logistics operations, capturing every shift and trend in the cargo market. Access to worldwide cargo data transforms your strategy from reactive to proactive, letting you navigate the complexities of global trade routes, pricing dynamics, and capacity fluctuations as they occur. 

Granular Freight Pricing and Performance Visibility

Unlock unparalleled procurement efficiency, comparing historical and current rates with pinpoint accuracy and using granular percentiles to spotlight the best carriers and lanes. Bulk benchmarking also becomes a breeze with easy data uploads or seamless API integration, transforming your logistics strategy into a well-oiled machine. Navigate the market with confidence, armed with comprehensive insights that turn every negotiation into a strategic win.

Monitor What’s Happening in Your Supply Chain – in Real-Time

Stay one step ahead of market-moving changes and gain contextual insight into what is happening in your supply chain and why, with real-time updates and analysis on weather and congestion, capacity trends, labor disruptions, holidays, surcharges, and more, all pushed directly to your phone. 

The Advantages of Using WebCargo Terminal For Your Data

WebCargo Terminal empowers customers with the ultimate tool for precision and insight in air cargo management. WebCargo Terminal provides superior air cargo data products for data accuracy and extensive market coverage, turning complex information into actionable strategies. 

Stay proactive with the Freightos Air Index and WebCargo’s Volatility Index, which offer real-time insights into market fluctuations, enabling strategic decision-making. Whether rates are rising or falling, WebCargo Terminal’s intuitive analytics tools help you evaluate risk, capitalize on both dynamic and static rates, and enhance shipment planning. 

Benefit from exceptional procurement efficiency, real-time updates on supply chain conditions, and the ability to navigate market changes with confidence. Secure the best rates, protect your margins, and deliver outstanding customer satisfaction with WebCargo Terminal, ensuring every negotiation is a strategic victory.

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