ITA Airways to offer digital bookings on WebCargo’s cargo booking platform
November 24, 2022
Leading Italian airline to provide instant eBookings to over 10,000 forwarder offices worldwide on WebCargo
Rome, November 24 – ITA Airways Cargo today announced that it is partnering with WebCargo for real-time pricing and eBooking across WebCargo’s leading over 3,500 forwarder network across 10,000 offices worldwide, thus moving another step forward ITA Airways’ expansion plan on digital channels.
This partnership is the natural product of particularly strong eBooking adoption in Italy, which already is one of the most active countries on WebCargo’s eBooking platform, and ITA Airways’ digital channels development strategy. With the addition of ITA Airways, airlines representing over 45% of global air cargo capacity are available for booking on WebCargo, the largest capacity availability across any platform.
The launch allows forwarders across 19 countries, including Italy, Belgium, Spain, France, Germany, Switzerland, the United States and Netherlands to easily price and book air cargo, with a native integration to WebCargo’s freight rate management and sales platforms. They can benefit from quick and efficient digital access to ITA Airways Cargo’s worldwide capacities. This geographic scope will further expand to additional regions in 2023.
ITA Airways offers to freight forwarders a best-in-class product in terms of flight times and regularity of services to move cargo to and from Italy, covering a wide network of international destinations, combined with an efficient Road Feeder Service. Besides, the airline cargo hub in Rome Fiumicino naturally serves key freight traffic flows between the East and the West of the world.
ITA Airways Cargo’s expansion onto WebCargo further increases market view of its network capacity and services. Digital distribution expansion is a key strategic pillar of ITA Airways Cargo development plan, together with quality and sustainability. Through digital connectivity, ITA Airways Cargo aims at building an offer which provides customers with quality services in real time and with constant control over their shipments.
“We’re thrilled to have the first Italian carrier digitize with WebCargo, and to support ITA in their mission to deliver a world-class customer experience,” said Camilo Garcia, Global VP Business Development at WebCargo, a Freightos Group company. “As we observe the rapid adoption of eBookings, particularly across Europe and the Americas, we’re continuing to see the benefits of digital sales in expanding the ‘shop-window’ for carriers, by enabling large and small forwarders alike to discover and access their services, 24/7, through platforms like WebCargo.”
About ITA Airways
ITA Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector.
ITA Airways aims at creating an efficient and innovative air carrier that will become a reference point in providing Italy with quality connectivity both in terms of international destinations thus boosting tourism and foreign trade, and within the Country, also taking advantage of the train-air integrated mobility.
ITA Airways will place the best customer service at the center of its strategy (through a strong digitization of processes that ensure a best-in-class experience and personalized services), combined with sustainability, in its environmental (new green and technologically advanced aircraft, use of sustainable fuels), social (equality and inclusion for a gender-neutral company) and governance (integration of sustainability into internal strategies and processes) aspects.
ITA Airways operates in cargo and mail transportation using the bellies of its passenger aircraft. Company’s freight hub is located at Rome Fiumicino Airport. The geographical coverage is capillary also thanks to the integration with an effective road feeder service.
ITA Airways offers freight carriers a best-in-class product in terms of flight times and regularity of services to and from the Italian market. The Company is also positioned, thanks to its geographic position at important cargo traffic flows between the East and West of the world, thus being able to offer premium connectivity, as for example from Japan to South America. The enhancement of this asset, thanks to a wide range of transport solutions for special products, including pharma product, also passes through the development of digital distribution, a pillar of ITA Airways’ Cargo development plan, besides quality and sustainability. The aim is to build an offer that provides its customers with quality services in a fast and efficient way and with ever greater control over shipments. ITA Airways is a member of SkyTeam Cargo alliance as of October 2021.
About WebCargo, a Freightos Group Company
WebCargo® is the most advanced digitization platform for logistics service providers. WebCargo Air is the leading platform for live air cargo rate distribution and bookings between hundreds of airlines and 3,500+ forwarders across over 10,000 forwarding offices. Partners using fully digital eBooking and rate distribution on WebCargo include over 30 airlines, including American Airlines, Turkish Airlines, Lufthansa, Etihad Cargo, Air France KLM, IAG Cargo, SAS, Qatar Airways, El Al, and Emirates SkyCargo. Freight forwarders can access dynamic capacity, pricing, and eBooking by signing up for free at webcargo.co.
WebCargo AcceleRate® is the leading platform for enterprise freight forwarders to manage rates and automate sales, spanning ocean, air and land. Customers include Hellmann, Nippon Express, DSV Panalpina, and dozens more.
WebCargo joined the Freightos Group in 2016. The Freightos Group also operates freightos.com, the world’s largest digital freight platform for the trillion-dollar international shipping industry, and the Freightos Baltic Index, the only daily container index, in collaboration with the Baltic Exchange. Founded by serial entrepreneur Zvi Schreiber, Freightos is a logistics technology pioneer with a worldwide presence, and has raised over $120 million from leading venture funds, including GE Ventures, Aleph and the Singapore Exchange. In June 2022, Freightos announced that it would merge with GESHER I with the intent of going public on the Nasdaq (FROS).
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