Cargo’s Untapped Margin Engine: Qatar Airways Goes Digital
Qatar Airways Cargo’s Chief Cargo Officer, Mark Drusch, explains why cargo is the airline industry’s next big margin driver – and why digitization is the key to unlocking it.
Case Study
Qatar Airways Cargo’s Chief Cargo Officer, Mark Drusch, explains why cargo is the airline industry’s next big margin driver – and why digitization is the key to unlocking it.
Passenger revenue management is mature. Loyalty programs are close behind. But cargo? Just getting started. And for airlines searching for real margin growth, Mark says digital cargo delivers three essentials: faster efficiency, richer data, and the customer experience the market already expects everywhere else.
That’s why Qatar Airways was one of the first airlines on WebCargo.
With WebCargo, they expand reach instantly – especially in markets like the Greater Bay Area, where 5,000+ forwarders are simply impossible for any sales team to cover one by one. A digital marketplace changes that, giving forwarders direct access to Qatar Airways’ capacity, rates, and competitive options in seconds.
Behind the scenes, digitization fuels what Qatar Airways does best: move fast, stay agile, and make sharper decisions powered by clean, real-time data.
For Mark, the opportunity is clear:
Cargo is the next frontier.
Digital cargo is how airlines get there.
