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Designing the Matrix: Design Around User Experience

How we designed our patented Matrix booking interface around our users.

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“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs

In a free-flowing conversation, WebCargo’s CMO Ethan Buchman and UX designer Christina Sampaio detailed the process of planning and designing the user-centric interface of WebCargo’s eBooking platform (and how that right design helped double our platform engagement…and then doubled it again).

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