In 2015, not a single major forwarder or carrier oWhat happens when quoting stops being a task, and starts being a strategy?
In a market where missed windows mean missed revenue, forwarders are rethinking how quoting and booking fit into their workflows. At Stevens Global Logistics, Customer Experience Specialist Gerardo Hernandez shares how 7LFreight’s platform has reshaped not just how quickly he responds – but how he quotes on the fly, defuses confusion with rock-solid documentation, and spots better rates before competitors even log in.
From rate transparency to verifiable reporting and operational agility, this is quoting that drives business forward – not just faster, but smarter.
Quoting That Keeps Pace with Your Customers
Q: How has 7LFreight changed your day-to-day operations?
Gerardo: Time. It all comes down to time. With 7LFreight, I can quickly compare services and rates from all my local delivery and LTL options, without jumping between systems. Everything’s visible at once.
Why it matters:
That kind of efficiency isn’t just a productivity boost – it directly supports revenue generation. In fact, forwarders using integrated platforms like 7LFreight report up to 20x faster booking speeds, and reclaim close to one hour per user per day, according to internal usage benchmarks.
Every Number Has a Paper Trail.
Q: What features really distinguish 7LFreight from other tools?
Gerardo: The shipment dashboard. I can access the quote number, pickup number, carrier reference numbers – even when LTL carriers change their PRO numbers. That ability to trace and verify has saved me more than once when questions came up from other teams or carriers.
Why it matters:
This kind of traceability is especially critical in the LTL space, where 3,000+ cartage and 150+ LTL providers are involved, and inconsistencies can lead to major operational friction.
Don’t Just Know Your Network. Discover New Margin Opportunities.
Q: What would happen if you stopped using 7LFreight tomorrow?
Gerardo: Revenue would take a hit. Sure, we know our top-performing agents and lanes, but 7L always brings up new rates or tariffs that we wouldn’t catch manually. That means opportunities – for margin, speed, and better service.
Why it matters:
In 2025, pricing agility isn’t optional. As rate volatility continues across both air and inland modes, having access to dynamic, real-time pricing data lets forwarders respond faster and smarter – something top-performing logistics providers are already building entire strategies around.
Live Rates, No Guesswork.
Q: How has instant rate visibility affected your customer interactions?
Gerardo: Customers are often in a rush. With 7LFreight, I don’t need to log in to a dozen systems – I can offer an accurate estimate on the phone. That makes us look sharp, and more importantly, it builds trust.
Why it matters:
This aligns with a broader shift seen across the industry: quoting is becoming not just faster, but more consultative. As Julien Triay, Commercial Vice President – Airlines & Payments at WebCargo notes, the real challenge is replicating what your sales and ops teams do offline – at scale and with speed.
Unlock Lanes Others Miss.
Q: Have you been able to say yes to more customer requests?
Gerardo: Definitely. In those ‘beyond’ areas where LTL would normally be the go-to, I can now spot which of our cartage providers can cover the lane instead – often with faster transit times and at a lower cost. LTL minimums can run $85 to $105, but with 7L I can find cartage options for $45 to $60, sometimes with better service. That’s opened up options we wouldn’t have considered before.
Why it matters:
Most platforms stop at LTL. But in those out-of-zone ‘beyond’ areas, blindly defaulting to LTL can mean overpaying and underdelivering. 7LFreight gives forwarders a clearer view – cartage and LTL side by side – so teams can choose the faster, smarter, and often cheaper option without second guessing.
Why 7LFreight Works – In Three Words
Q: If you were recommending 7LFreight to another forwarder, what would be your top three selling points?
Gerardo:
- Effectiveness. Everything you need to make decisions is right there.
- Usefulness. You can book, cancel, or reschedule appointments from the same screen.
- Convenience. It’s intuitive. You don’t need to be trained for weeks just to get started.
Why it matters:
That last point is key. While many platforms require months of onboarding or TMS customization, 7LFreight comes with pre-loaded market rates and a full suite of RESTful APIs, so forwarders can get quoting and booking on day one – across both air and ground modes.
Final Word: Better Decisions at Freight Speed
Gerardo’s experience is a clear example of what happens when quoting is treated not as a support task, but a revenue driver. When platforms combine visibility, accountability, and speed, they don’t just make operations more efficient – they empower teams to act faster, quote smarter, and deliver better.
And that’s where the ROI really lives: in every confident phone call, every verified booking, and every customer who hears “yes” when others say “maybe.”
