Talking freight digitization is fun but it only really matters if people want to use it. Digging into learnings from DB Schenker, Freightos (yep!), and more, Philip Blumenthal (aka Dr. Freight), who runs digital transformation at ECU Worldwide, one of the world’s largest LCL providers, touched on the promise of digitization, where it meets actual users, and whether change can indeed be managed.